“We just did something great,” Ice Cube told FOX Business’ Maria Bartiromo on Friday, “being able to have a league like the BIG3 to embrace NFTs and the blockchain technology that add real utilities.”
“What Cube is really doing is bringing the power of Web3 to the BIG3,” Lee added on “Mornings with Maria.” “So with utility, it makes it so that he’s turning the team owners into developers.”
The 3-on-3 professional league announced a new ownership model earlier this month which gives anyone the opportunity to own part of a BIG3 team through blockchain technology and NFT purchases on tier-based levels.
“What that further unlocks is something such as sponsors, such as Taco Bell, they could also create their own unique NFT experiences,” Lee further explained. “To me, what I see Cube is really doing is making the BIG3 from just an entertainment and media play to also a technology play. So he’s unlocking all of that.”
The rapper and actor noted BIG3’s excitement in exploring this “new frontier.”
“Having our league connected to these communities that are so active, so passionate, can only help to lead growth,” Ice Cube said. “I can’t wait to see where things go this year.”
“You can envision a world where anyone, even a fan, could create their own custom experiences around these utilities,” MyDoge’s chairman said.
The BIG3 NFT waitlist opens Saturday, followed by the platform’s public debut on Sunday.
“We definitely educated ourselves. I do own [crypto], and so it’s just really about embracing the future and to be able to be part of the largest transaction,” Ice Cube added. “You know, us at the BIG3, we always pride ourselves on changing the game. I think with this transaction, we have changed the game.”